Corporate social responsibility: the next paradigm shift

Corporate social responsibility will become a basic requirement for survival in today’s market.
Here is what it is and some advice on how to prepare.

Corporate Social Responsibility (CSR, or CSR, from the English acronym Corporate Social Responsibility) is becoming increasingly important to businesses and is set to become an integral part of corporate strategies.

Indeed, businesses, because of their significant economic, environmental and social impact, are required to take into account the goals of AGENDA 2030, the sustainable development plan adopted by the ONU in 2015 and which has become the international framework for responding to our planet’s challenges, to be implemented by 2030.

It is important to be aware that society and politics increasingly expect socially responsible behavior from businesses, making this trend unstoppable and irreversible.
In the next 3 to 5 years, the topic of sustainability will transform businesses, and SMEs will also be involved, which is why it is advisable to start taking action now.

What exactly is a Sustainability Report and what is it for?

The Sustainability Report is first and foremost an analysis, a snapshot of the company’s state of affairs, useful for identifying strengths and weaknesses and setting medium- to long-term improvement goals.
It is also a tool for dialogue, through which the company communicates transparently with its stakeholders or stakeholders (customers, suppliers, collaborators, local communities, shareholders, etc.), involving them in the journey towards sustainability.

What benefits does it bring?

There are numerous benefits to be derived: motivational, strategic-competitive and reputational are only the main ones.
The invitation is to begin a gradual transformation today: procrastination carries the risk of having to adapt abruptly and with greater outlays to avoid exclusion from a market that, as we know, moves and evolves very quickly.

Who can one turn to for counseling?

Preparing a Sustainability Report is not easy, because it requires knowledge of sustainable development goals, a holistic approach and a long-term view of the company.
Precisely to avoid mistakes, many companies rely on Capifid – Bullani SA, one of the few Consulting Poles in Ticino specializing in preparing Sustainability Reports.